Summer Rayne Oakes – Eco-Model

Perhaps I’m just oblivious to mainstream media, or maybe just oblivious.  StyleNaturallyBut I had never heard of Summer Rayne Oakes until today.  I have to thank Gideon Wayne Fitzpatrick for writing a blog post about her on his site yesterday.  That’s how I found her.  He mentioned her new book and the fact that she reviews MiEssence products in it.  The book is titled Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty.  I guess I’ll have to buy a copy to see the product reviews and also her pages about Narelle Chenery, our ONEgroup founder.

But I became intrigued by this beautiful young woman and just what exactly an Eco-Model might be.  So, I Googled her name and got 59,500 links.  She has websites, www.summerrayne.net, a blog, www.summerrayneoakes.blogspot.com,  her own WikiPedia listing (with LOTS of reference links), and is a contributor at www.Treehugger.com  and www.planetgreen.discovery.com.  She seems to be the real deal, Brains AND Beauty.  

Here’s her definition of Eco-Modeling: 

Values-based modelingnoun
The act, art, or profession of aligning your values and image with the core social, ethical, and environmental values of a company, brand, organization, or program.

synonyms: cause-related modeling, eco-modeling”

I have to applaud her efforts.  She is using her notoriety to promote green values.  She can have so much more of an impact than most of us.  I respect and support her work.

What do you think?

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