Perhaps I’m just oblivious to mainstream media, or maybe just oblivious. But I had never heard of Summer Rayne Oakes until today. I have to thank Gideon Wayne Fitzpatrick for writing a blog post about her on his site yesterday. That’s how I found her. He mentioned her new book and the fact that she reviews MiEssence products in it. The book is titled Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty. I guess I’ll have to buy a copy to see the product reviews and also her pages about Narelle Chenery, our ONEgroup founder.
But I became intrigued by this beautiful young woman and just what exactly an Eco-Model might be. So, I Googled her name and got 59,500 links. She has websites, www.summerrayne.net, a blog, www.summerrayneoakes.blogspot.com, her own WikiPedia listing (with LOTS of reference links), and is a contributor at www.Treehugger.com and www.planetgreen.discovery.com. She seems to be the real deal, Brains AND Beauty.
Here’s her definition of Eco-Modeling:
Values-based modeling – noun
The act, art, or profession of aligning your values and image with the core social, ethical, and environmental values of a company, brand, organization, or program.
synonyms: cause-related modeling, eco-modeling”
I have to applaud her efforts. She is using her notoriety to promote green values. She can have so much more of an impact than most of us. I respect and support her work.
What do you think?